How is a investor suppose to read and utilise reports?

Company 'APQ' recent profit reported 5% growth QonQ while company 'SGH' recently reported 12% growth YonY.

Same reporter, same reporting media, similar industry report, reported this way differently.

How are you as a investor supposed to understand this?

Reading media reports , experts quotes and understanding and utilising them, is experts job as -

A- no standardization
B- at times biased (either behaviourial bias or technical bias or business bias)

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