SEBI Registered • Fee-Only Advisory

Live Better, Not Just Wealthier

Structured, Purposeful Financial Planning – For Life, Not Just Investments

Complaint Data - SEBI Guidelines Updated Monthly

Monthly Complaint Data

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Monthly Disposal Trend – FY 2025–26

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A happy family representing the families we help with financial planning
About Us

WHO WE ARE

SEBI-registered investment advisor who works only for you, not for product manufacturers. We earn directly from our clients (fee-only advisory), not from commissions on financial products. This eliminates conflicts of interest and ensures advice that is truly unbiased. A "You First" philosophy, backed by a "Money Well Directed" approach, will help you strike the right balance between living well today and building a secure, richer future.

Client First Zero Commission Unbiased Advisory Trusted Guidance
Meet the Founder

About Viresh Patel

With over 20 years of experience, he has guided families across the globe—including clients from 8 countries such as India, Australia, Singapore, UK, US and Japan. His expertise spans working with both NRIs and residents, with a strong focus on India-specific financial planning, investments, and wealth management.

Connect on LinkedIn
Viresh Patel, Founder and SEBI-registered Investment Advisor
  • Certified Financial Planner ® Financial Planning Standards Board (FPSB) India
  • Postgraduate Programme – Securities Markets – Investment Advisor National Institute of Securities Markets (NISM)
  • Licentiate Insurance Institute of India
Our Approach

WHAT WE DO

Connecting with Clients

  • Identifying goals and prioritising it
  • Understanding Challenges
  • Mapping Income & Expenses
  • Risk Profiling

Insurance & Risk Management

  • Financial Risk Identification
  • Life, Health & Other Insurance Evaluation
  • Emergency Fund Planning

Investment Planning

  • Asset Allocation As Per Risk Profile
  • Monitor, Track & Rebalance
  • MFs & Stocks (local/global), PMS, AIF, SIF, Bonds, FDs, Real Estate, Gold, Loans
  • Goal Oriented – No Short Term Trades

Income Tax Planning

  • Declarations & Tax-efficient Decisions
  • Filing Support
  • Half-yearly Computations (if Needed)

Retirement Savings & Income Planning

  • Customised, Purpose-led Corpus Planning
  • NPS, EPF, ULIPs, Pension Plans, ESOPs, RSUs, Social Security

Estate Planning & Compliance

  • KYC, Nominations, Account Consolidation
  • Residential Status, POA, Gift Deeds, Will, Living Will, Trusts
  • Legal & Tax Compliance with CA, Lawyers, RMs, Global CPAs/CFPs

After a thorough assessment of your status, we define the exact steps and the precise scale of investment needed to achieve your goals. We evaluate your current position to deliver a customised plan—telling you what to do, how to execute, and the exact scope required for maximum impact.

What makes us different?

Someone in your network suggests a couple of mutual funds or “hot” stock tips. Your bank recommends an insurance plan. Sounds familiar?

Most of this advice comes at zero cost. Then why pay us for similar advice? When advice is free, you are the product. These recommendations are often driven by commissions, targets, or incentives… not necessarily what’s best for you.

We work differently. No commissions. No hidden agenda. No product bias. Your interest first. Always. Our fixed-fee model versus assets under advisory model of other SEBI-registered advisors makes us the most cost-effective in our segment.

Transparent Pricing

Fee Structure

i

One-time solution

Review/ second opinion/ course correction/first income planning

  • Engagement period: 3–6 months
  • Fee: Starts with Rs 10,000
ii

One-time solution

Decision-making such as closing home loan vs investment, buy/upgrade home vs rent, transition planning such as single to married or with a kid, separation—accidental, natural or by choice, job to entrepreneurship/career shift

  • Engagement period: 3 to 6 months
  • Fee: Starts with Rs 20,000
Our Sweet Spot Clients

Who We Serve Best

Freshers starting their career and financial journey

Freshers

Start your first job with the right financial habits. Even with low or no savings, we help you build wealth from day one.

Professionals managing career and family finances

Professionals

Have savings and scattered investments? With life milestones like marriage or a child, let us manage your finances while you focus on what matters.

Freelancers and entrepreneurs managing finances

Freelancers & Entrepreneurs

Irregular income, steady expenses—we help you plan, save for contingencies, and create a strategy tailored to your cash flows.

Retired couple enjoying financial stability

Retirees

No regular income, but ongoing expenses. We help you manage withdrawals and investments to maintain financial stability.

Our Process

Our seven-step approach replaces uncertainty with a disciplined strategy for your wealth. From risk profiling to ongoing execution, we provide the expert handholding required to navigate your financial future with confidence.

You may have money in your bank account and a few scattered investments, but is it enough to achieve your financial goals? We help you bring everything together. By understanding your income, expenses, and existing investments, we design a clear, goal-aligned strategy for you. When your money has a plan, it works harder for you. The result? Fewer gaps, smarter decisions.

Financial Mapping
Goal Clarity
Gap Analysis
Purposeful Investing
Our 7-step financial planning process: Discovery, Documentation, Onboarding, Planning, Plan Approval, Implementation, Ongoing Tracking